SECO 23 Conference Agenda
Sunday - 9/10/23
SECO23 Presenting Sponsor
10:00 am - 3:00 pm
Golf Classic Shotgun Start
Please arrive by 9:00 a.m.
Chastain Park Golf Course
216 Chastain Park Ave NW
Atlanta, GA 30342
Click here for more information
1:30 pm - 3:30 pm
Atlanta Braves Game
First pitch at 1:30 p.m.
Atlanta Braves vs Pittsburgh Pirates
Truist Park Stadium
Click here for more information
3:00 pm - 7:00 pm
Registration Opens / Exhibitor Setup
Renaissance Atlanta Waverly Hotel & Convention Center
2450 Galleria Parkway Atlanta, Georgia 30339
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6:00 pm - 8:00 pm
Networking
Renaissance Atlanta Waverly Hotel & Convention Center
2450 Galleria Parkway Atlanta, Georgia 30339
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Monday 9/11/23
6:30 am - 8:00 am
Breakfast
Join us for a breakfast buffet in the Garden Court
7:00 am - 8:00 am
Registration - SECO23
Renaissance Atlanta Waverly Hotel & Convention Center
2450 Galleria Parkway Atlanta, Georgia 30339
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8:00 am - 8:30 am
Welcome, Introduction & Opening Remarks, 911 Memorium Presentation
Grand Ballroom - Renaissance Atlanta Waverly Hotel & Convention Center
SECO23 Planning Committee
8:30 am - 10:00 am
Keynote Speakers
Grand Ballroom - Renaissance Atlanta Waverly Hotel & Convention Center
10:00 am - 10:30 am
Break
In the exhibit area - Garden Atrium, Habersham Ballroom
Mastermind Track
SECO23 Presenting Sponsor
10:30 am - 11:30 am
Due Diligence Death Traps: Avoiding the Quicksand
Grand Ballroom - North Wing
Due diligence mistakes can destroy the first-time MHC buyer and even financially wound a multi-property owner. Justin Gonzales and Steve Edel reveal the often overlooked but most critical items of due diligence that impact every potential park purchase
What they disclose could save you $$$Thousands on your next property acquisition.
11:30 am - 1:30 pm
Lunch
Lunch in exhibit area - Garden Atrium, Habersham Ballroom.
Sponsor and Exhibitor Introductions.
1:30 pm - 2:30 pm
What is the Real Value
Grand Ballroom - North Wing
Jefferson Lilly has purchased over 40 mobile home parks and will teach you how to properly evaluate any deal. He will systematically break down all components of a MHP purchase to make sure you are paying the right price.
2:30 pm - 2:45 pm
Break & Networking
In the exhibit area - Garden Atrium, Habersham Ballroom
2:45 pm - 3:45 pm
Thinking Outside the Box: Creative Dealmaking Strategies
Grand Ballroom - North Wing
Creative dealmaking and structure have become a lost art. Steve Case and Ben Braband share the tools and techniques they have used in the last two decades to help grow their portfolios. Whether you are a new investor or a seasoned pro, you will walk away from this session with at least one new acquisition strategy.
3:45 pm - 4:00 pm
Break & Networking
In the exhibit area - Garden Atrium, Habersham Ballroom
4:00 pm - 5:00 pm
One Minute Money Makers
Grand Ballroom - North Wing
Tom Lackey Moderator
The mission of SECO is "community owners sharing with other community owners" and this session is an annual favorite. During this session we encourage anyone attending SECO who has a money making/saving idea or tip to share it with the group.
Manager Monday Track
SECO23 Manager Monday Sponsor
10:30 am - 11:30 am
Judge Louis Levenson
Grand Ballroom - South Wing
The standard procedures for landlord-tenant evictions are significantly altered when you deal with mobile homes which are on the property of the mobile home park but are either owned or leased by the lot owner, and at some point, potentially fall into default in payments for mobile home or lot or both requiring court procedures.
11:30 am - 12:00 pm
Yardi Presentation - Modernizing Is Easier Than You Think: Where To Get Started
Grand Ballroom - South Wing
Manufactured housing is undergoing a tech transformation, and you’ll want to be at the forefront of these changes to set up your business with the tools it needs to thrive. It’s a crowded field of newcomers in community management software, and MH operators like you need to join with a provider they can trust. Join us and see why modernizing with the latest tech is easier than you think.
12:00 pm - 1:30 pm
Lunch
Lunch in exhibit area - Garden Atrium, Habersham Ballroom
Sponsor and Exhibitor Introductions.
1:30 pm - 2:00 pm
There Are No Second Chances!
Grand Ballroom - South Wing
2:30 pm - 2:40 pm
Break & Networking
In the exhibit area - Garden Atrium, Habersham Ballroom
2:40 pm - 3:15 pm
You Can’t Do These Things Anymore: Managing MHCs in 2023
Grand Ballroom - South Wing
Kurt Kelley is President of Mobile Insurance, one of the nation’s largest commercial MH Industry insurers. He graduated with honors from The Univ of Colorado Business School and the University of Oklahoma Law School. He’s the Editor of “The Manufactured Housing Review” and a regular guest speaker at Industry Events across the country.
3:15 pm - 3:50 pm
You Bet Your Assets! 2.0 Everything ESA You Need to Know
Grand Ballroom - South Wing
Service or support. HUD or DOJ. FHA or ADA. Do you know the differences? In this session, we’ll discuss what you need to know now about assistance animals and accommodation requests — from the 101 basics to the 2020 HUD Assistance Animal Notice. We’ll also gain perspective on this topic from a support animal owner and mental health and accessibility advocate. Both on-site teams and regional management will appreciate the content that we’ll cover on one of the hottest HUD complaint topics.
3:50 pm - 4:00 pm
Break & Networking
In the exhibit area - Garden Atrium, Habersham Ballroom
4:00 pm - 4:30 pm
Everything is AI-SOME: Unleash the Power of Artificial Intelligence to Automate Your Property Marketing
Grand Ballroom - South Wing
In this new era of ChatGPT, businesses everywhere are discovering innovative solutions to save time, gain a competitive edge and deliver better results. Artificial Intelligence (AI) has emerged as a game changer, offering numerous possibilities to automate property marketing and better connect with prospects and residents.
4:30 pm - 5:00 pm
Elevating The Customer From King To Emperor!
Grand Ballroom - South Wing
As property managers and owners, we all have the daily stress of running our community while working with residents & employees.
This fun and interactive program will give you all the tools on “How to Work with Difficult People” (including some of those unique individuals who want to drive you cRaZy!). You’ll learn how to:
5:00 pm - 7:00 pm
Reception
Join us for entertainment, light appetizers, and networking in the Garden Atrium.
7:00 pm - 9:00 pm
Round Tables
In the exhibit area - Garden Atrium, Habersham Ballroom
Tuesday - 9/12/23
SECO23 Presenting Sponsor
7:00 am - 8:30 am
Breakfast
8:30 am - 9:30 am
Legal Docs Done Right: Key Provisions to Avoid Nightmares
Grand Ballroom - North Wing
The Mobile Home Lawyer - Ferd Niemann reveals key provisions in legal documents that will save you from making major mistakes. Ferd is not only an attorney but also an owner/operator of MH communities and will end his session with Q&A to make sure you have all the answers to your legal questions.
9:30 am - 9:45 am
Break & Networking
In the exhibit area - Garden Atrium, Habersham Ballroom
9:45 am - 10:45 am
How to Create an Alliance with Local Government: The Perry Project
Grand Ballroom - North Wing
Cole Phillips and Steve Case share how they worked WITH a local government to transform a drug infested, unsafe and blighted trailer park into a showcase 100 space affordable manufactured home community. They will show you how anyone can do this with countless communities throughout the country with the right approach, processes, people and service providers.
10:45 am - 11:00 am
Break & Networking
In the exhibit area - Garden Atrium, Habersham Ballroom
11:00 am - 12:00 pm
Mastering Long Distance Ownership: From One Property to a Portfolio
Grand Ballroom - North Wing
Looking to buy your first property, but afraid of long distance ownership? Want to expand your portfolio several States away? Ben Braband will share the processes and systems he built to grow from one property to a large portfolio...all managed from thousands of miles away.
12:00 pm - 1:30 pm
Lunch
Lunch in exhibit area - Garden Atrium, Habersham Ballroom.
Hosted by Capstone.
1:30 pm - 2:30 pm
How to Fill Vacant Lots using Lonnie Dealers and Private Funding
Grand Ballroom - North Wing
Many community owners simply don't have the capital to fill vacant sites. This session will teach you how to partner with Lonnie dealers and use creative funding to increase occupancy, equity and cashflow.
2:30 pm - 2:45 pm
Break & Networking
In the exhibit area - Garden Atrium, Habersham Ballroom
2:45 pm - 3:45 pm
How the Federal Reserve Will Affect the Investing Landscape
Grand Ballroom - North Wing
What is the Federal Reserve Board and who controls it? In this session, Brett Danko unravels the FRB and the impact it has on our economy. You will learn how important this private entity has become concerning commercial real estate, lending and liquidity.
3:45 pm - 4:00 pm
Break & Networking
In the exhibit area - Garden Atrium, Habersham Ballroom
4:00 pm - 5:00 pm
Increased Interest Rates, High Inflation and Bank Failures: Where Are We Headed in the MHP Asset Class
Grand Ballroom - North Wing
KC Conway, a chief economist and UMH board member will reveal how the recent actions of the Federal Reserve has impacted MHP pricing, lending and liquidity. You will learn how the massive numbers of interest rate renewals and subsequent devaluation of CRE assets will impact the banking environment.
5:00 pm - 7:00 pm
Latin Night - Reception among the manufactured homes on display
Paella Spanish inspired tapas with flamenco dancers & reception at display homes.
7:00 pm - 9:00 pm
Round Tables
In the exhibit area - Garden Atrium, Habersham Ballroom
Wednesday 9/13/23
SECO23 Presenting Sponsor
7:30 am - 8:30 am
Continental Breakfast
8:30 am - 9:30 am
Special Use Community Conversions: The Overlooked Niche
Grand Ballroom - North Wing
Most investors in the MHP space only think of two types of investments - family parks of all ages or senior citizen communities. Buck Starr and Frank Murphy will show you how they have focused on "special use communities" to create niche assets in markets where no one else is filling the need.
9:30 am - 9:45 am
Stretch Break & Networking
In the exhibit area - Garden Atrium, Habersham Ballroom
9:45 am - 10:45 am
The Real Cost of Filling A Vacant Lot: How to Avoid Huge Mistakes
Grand Ballroom - North Wing
What is the REAL cost of placing a home on a lot? Why would it cost more to put the same home on a different lot in your park? What size home can you place on that lot? Cole Phillips and will answer these questions and more, plus show you how to save money during the home infil process.
10:45 am - 11:00 am
Stretch Break & Networking
In the exhibit area - Garden Atrium, Habersham Ballroom
11:00 am - 12:00 pm