SECO21 Event Schedule
The full SECO21 event schedule is below. Any updates to sessions, speakers, or times will be posted on this page, so check back often!
PLEASE NOTE: ALL TIMES LISTED ARE EASTERN TIME (USA)
Click on a date below to expand the schedule for that day…
8:30 am (Eastern Time)
Introduction & Welcome to SECO22
9:15 am (Eastern Time)
Legal Considerations in Evictions – Primary Purpose, Filing Requirements, Presentation to the Court, and Landlord Expectations
Judge Louis Levenson
10:15 am Break (15 Minutes)
10:30 am (Eastern Time)
Communicating with Today’s Resident
Ken Corbin
11:30 am Lunch Break/Networking
12:15 pm Break (15 Minutes)
12:30 pm (Eastern Time)
Q&A
1:30 pm Break (15 Minutes)
1:45 pm (Eastern Time)
Speaker To be Announced
2:15 pm Break (15 Minutes)
2:30 pm (Eastern Time)
Mini TED-Talks: 5 Biggest Mistakes of Out-of-State Management, and Other Timely Topics!
3:30 pm Break (15 Minutes)
4:00 pm (Eastern Time)
Field Trip to Homes: Maryuri & David, Features to Look for When Ordering a Home; What Sells Now!
5:30 – 6:30 pm (Eastern Time) Networking / Exhibit Hall
6:30 – 9:00 pm (Eastern Time) Welcome Reception – All SECO22 Attendees Invited
9:00 am (Eastern Time)
Tech Support Hour – Make sure you can login to SECO21
SECO21 support line: (616) 888-8030
CLICK HERE FOR LOGIN INSTRUCTIONS
Phone support is available from 9am to 6pm (eastern time) Sept 27th – Oct 1st
10:00 am (Eastern Time) Networking / Exhibit Hall / Well Wisher & Sponsor Videos
10:45 am (Eastern Time)
Welcome and Opening Remarks
MAIN STAGE
Speakers: Maryuri Barberan, Pentagon Properties, Tom Lackey, Able Mobile Housing, Paul Martens, QYND Properties, Spencer Roane, Pentagon Properties, David Roden, Mountain View Estates
11:05 am (Eastern Time)
Panel Discussion: The State of Manufacturing – Insights on 18 Months of Surging Demand, Unprecedented Challenges and Bringing New Homes to Market
Sponsored by American Commerce Bank*
MAIN STAGE
Moderator: Patrick Revere, MHInsider Magazine
Panelists: Mark Bowersox, MHI, Justin DeSpain, Clayton Homes, Steve Quick, Cavco Industries/Fleetwood Homes, Byron Stroud, Skyline Champion
11:45 am Break (15 Minutes)
12:00 pm (Eastern Time)
State of the Industry – an Interview with George Allen
Sponsored by Sunstone*
MAIN STAGE
Moderator: Spencer Roane, Pentagon Properties
Speaker: George Allen, CPM Emeritus, MHM-Master, EducateMHC.com
Award Presentation
12:45 pm Break (15 Minutes)
1:00 pm (Eastern Time)
COVID: The Elephant in the Room
Sponsored by HazardCall*
MAIN STAGE
Moderator: Kurt Kelley, JD, Mobile Insurance
Panelists: Jim Ayotte, Florida MHA, Lesli Gooch, Ph.D., MHI, John Hagan, Hagan Law Group, Byron Stroud, Skyline Champion
The Power of Perception: Improving the Image of Manufactured Housing to Create New Opportunities for Community Owners
Sponsored by First Credit Corporation
STAGE 2
Moderator: Tom Lackey, Able Mobile Housing
Speakers: Mark Bowersox, MHI, Beth Monicatti-Blank, All Seasons Communications, Bill Sheffer, Michigan MHA
FIRESIDE CHAT:
Training Hacks for Your Business
Sponsored by Rent Manager*
STAGE 3
Speaker: Chris Griesinger, Rent Manager
1:45 pm Lunch Break / Networking / Exhibit Hall / Sponsor Videos
Sponsored by MHVillage*
2:15 pm (Eastern Time)
Panel Discussion: Ready, Set, Grow – Developing and Expanding with Manufactured Homes
Sponsored by Nadi Group
MAIN STAGE
Moderator: Jamie Daugherty, Community Management Group
Panelists: Ray Mazzie, Southern Waters Capital, Scott Roberts, Roberts Resorts/Communities, Don Westphal, Nadi Group
How to Play the Cap Rate Game
Sponsored by Yardi Breeze*
STAGE 2
Moderator: Ryan Narus, Archimedes Group
Speaker: Ryan Smith, Elevation Capital Group
Money Down the Drain? Wastewater Treatment 101: Septic Tanks & Private Treatment Plants
Sponsored by Mulitifamily Utility Company
STAGE 3
Moderator: Spencer Roane, Pentagon Properties
Speakers: Chris Barry, Affordable Communities Group, Phillip Merrill, Merrill Water Systems
3:00 pm Break (15 Minutes)
3:15 pm (Eastern Time)
Marketing in the New Not-So-Normal: How to Attract Quality Residents in a Post-Pandemic World
Sponsored by Credit Human
MAIN STAGE
Speaker: Darren Krolewski, MHVillage/Datacomp
Panel Discussion: How to Spot a Bad Investment Like an MHC Industry Pro
Sponsored by Metron Sustainable Services*
STAGE 2
Moderator: Kurt Kelley, JD, Mobile Insurance
Panelists: Paul Stout, KP Asset Management, Jefferson Lilly, Park Avenue Partners, Ferd Niemann, The MHP Law Firm
Panel Discussion: The Ins and Outs of Manufactured Home Community Financing
Sponsored by The MHP Lawyer*
STAGE 3
Moderator: Ben Braband, Saddleback Valley Communities
Panelists: Matthew Herskowitz, Wells Fargo, Chris San Jose, Yale Realty & Capital Advisors, Kevin Thrash, American Commerce Bank, Luis Vela, Q10 Capital / Lutz
4:00 pm Break (15 Minutes)
4:15 pm (Eastern Time)
Managing Social Media: The Essential Guide for Manufactured Home Community Owners
Sponsored by Rent Manager*
MAIN STAGE
Moderator: Chris Nicely, ManufacturedHomes.com
Panelists: Dawn Highhouse, MHVillage, Brad Simmons, Bluegrass Team of EXP Realty, Ekaterina Stepanova, M2K Partners/MHP Tribe
Mistakes MH Developers Make X 10!
Sponsored by Mobile Insurance*
STAGE 2
Moderator: Paul Stout, KP Asset Management
Speakers: Don Westphal and Emeka Nnadi, Nadi Group
FIRESIDE CHAT:
How to Get Top Dollar on Your Exit
Sponsored by Capstone Manufactured Housing*
STAGE 3
Moderator: Ryan Narus, Archimedes Group
Speakers: Kevan Enger, Ian Hilpl, Brian Hummell and Hunter LaRocca, Capstone
5:00 pm Break (15 Minutes)
5:15 pm (Eastern Time)
Mini-TED Presentations
Sponsored by ROC USA*
MAIN STAGE
Moderator: Ryan Narus, Archimedes Group
- Succession Planning Ownership Transfers to Third Parties/Family
Nichole Mayer, Westpac Wealth Partners - Zoomed Out? Increasing Your On-Camera Comfort Level
Gene Norman, Hazard Call, - Selling Your Community to Your Residents
Paul Bradley, ROC USA - 3-D Printed Homes: Hype or Reality?
Spencer Roane, Pentagon Properties,, Clark Cordner, Alliance Management Advisors - RV/MH Hall of Fame
Darryl Searer, RV/MH Hall of Fame
Their Trash Can be Your Treasure: Considerations When Buying Distressed Parks
Sponsored by Clayton Homes*
STAGE 2
Moderator: Mario Dattilo, Real Estate Acquisitions USA Corp
Speaker: Kurt Kelley, JD, Mobile Insurance
FIRESIDE CHAT:
Financing Your Park Owned Home Purchases
Sponsored by American Commerce Bank*
STAGE 3
Speaker: Kevin Thrash, American Commerce Bank
6:00 pm (Eastern Time)
Virtual Cocktail Hour with Mixologist Rachael Green
Sponsored by The Esterson MHC Team of Marcus and Millichap, and Rent Butter
MAIN STAGE
Click here for details and drink recipes...
Networking / Exhibit Hall / Sponsor Videos
EXHIBIT HALL AND STAGES 2 & 3
10:00 am (Eastern Time)
Wednesday Opening Session
MAIN STAGE
Meet Our Sponsors, Daily Announcements and Event Updates
10:45 am (Eastern Time)
Ask the Attorneys
Sponsored by CIS Financial Services
MAIN STAGE
Moderator: Kurt Kelley, JD, Mobile Insurance
Panelists: Carl J. Becker, Becker Bouwkamp Walker, PC, Ferd Niemann, The MHP Law Firm, Robert Williamson, Hart King
11:30 am Break (15 Minutes)
11:45 am (Eastern Time)
Panel Discussion: What’s New in the World of Manufactured Home Financing (Chattel Lenders)
Sponsored by Skyline Champion*
MAIN STAGE
Moderator: Ben Braband, Saddleback Valley Communities
Panelists: Luke Foster, Park Lane Finance Solutions, Scott MacNeil, Principal Equity Partners Chuck McQuillan, Berins Mortgage, Justin Wimberly, American Commerce Bank,
Panel Discussion: Newcomers Lessons Learned
Sponsored by MHVillage*
STAGE 2
Moderator: Ryan Narus, Archimedes Group
Panelists: Josh Diaz, Penn Mush Properties, Ryan Hill, Prospect Properties, Kevin Murray, 40 Oaks Properties
FIRESIDE CHAT:
Why it’s Important to be Involved in Your State Association
Sponsored by The MHP Broker*
STAGE 3
Speaker: Maxwell Baker, The MHP Broker
12:30 pm Break (15 Minutes)
12:45 pm (Eastern Time)
Due Diligence Land Mines
Sponsored by Onyx Capital*
MAIN STAGE
Moderator: Ryan Narus, Archimedes Group
Speaker: Ferd Niemann, The MHP Law Firm
Proptech Innovations Panel Discussion #1: The Latest Technology to Enhance Safety, Communications, and Provide Value to Residents
Sponsored by GoFresh Homes*
STAGE 2
Panelists: Joe Costello, Kwikbit, Cody GrandPre, 911 Geofence, Brad Huffines, HazardCall, Robert Jones, Touch and Connect, Randy Newby, Big Fish Technologies
Tapping into $50B in Federal Rental Assistance to Utilize State and Local Agencies and Non-Profits to Help Your Residents Pay Their Bills, and Most Importantly Their Rent
Sponsored by MyStateMLS
STAGE 3
Moderator: Mark Bowersox, MHI
Speakers: Jim Ayotte, FMHA, Bob Benes, Lakes and Pines, Megan Booth, MHI, Fabianna Vallejos, Agape Youth, and Family Center,
1:30 pm Lunch Break / Networking / Exhibit Hall / Sponsor Videos
Sponsored by MidCap Loans
3:00 pm (Eastern Time)
Mini-TED Presentations
Sponsored by 911 GeoFence
MAIN STAGE
Moderator: Paul Stout, KP Asset Management
- Retailing in Today’s Community
Chris Nicely, ManufacturedHomes.com - Reducing Defaults in Lease-Option MH “Sales” Transactions
Maryuri Barberan, Pentagon Properties - Property Tax Appeal: Tips and Strategies for Lowering Your Tax Bill
Chris Porterfield, Diment Porterfield LLP, - Converting Park Owned Homes to Tenant Owned Homes
Ryan Narus, Archimedes Group, - Requirements to Pay Off Short-Term Seller-Finance Debt
Justin Wimberly, American Commerce Bank
Proptech Innovations Panel Discussion #2: The Latest Technology to Improve Operations and Efficiency
Sponsored by Cavco Industries / Fleetwood Homes
STAGE 2
Panelists: James Barrett, Tenant Turner, Fatima Dicko, Sugar, Jeff Jackson, Mass Elemental Systems, Thomas Raleigh, Rent Butter
FIRESIDE CHAT:
Buy, Operate, Refinance or Sell – Consultative Value Add Brokerage in a Frenzied MH Market
Sponsored by Sunstone Real Estate Advisors*
STAGE 3
Speakers: Kolman Bubis, Robert McBroom, and Ross Mueller, Sunstone Real Estate Advisors
3:45 pm Break (15 Minutes)
4:00 pm (Eastern Time)
Panel Discussion: You’re Under Contract! Now What?
Sponsored by Purchasing Platform*
MAIN STAGE
Moderator: Frank Murphy, Blue Ripple Property Management
Panelists: Ryan Narus, Archimedes Group, Kim Shultz-Rainford, Affordable Casa Group, Ryan Smith, Elevation Capital Group, Ekaterina Stepanova, M2K Partners/MHP Tribe
See You at the Top: How to Relentlessly Optimize Your Website and Get the Traffic You Deserve
Sponsored by Dynamic MH Solutions
STAGE 2
Moderator: Chris Nicely, ManufacturedHomes.com
Speakers: Levi Mueller, Clayton, Jeff Murphy, Web Development Consultant, Jason Sirotin, Brain Bytes Creative
FIRESIDE CHAT:
Stacking The Deck With The Latest Tech
Sponsored by Yardi Breeze*
STAGE 3
Moderator: Patrick Revere, MHVillage
Speaker: Kris Jensen and Tanner Buuck, Yardi
4:45 pm Break (15 Minutes)
5:00 pm (Eastern Time)
An Interview by George Allen with Sam Landy, CEO of UHM Properties: Perspectives on Successfully Operating Manufactured Home Communities
Sponsored by MHP Tribe
MAIN STAGE
Moderator: George Allen, EducateMHC
Speaker: Sam Landy, UMH Properties
Exploring the Rental Home Model: Best Practices for Success and Pitfalls to Avoid
Sponsored by Q10 | Lutz Financial Services
STAGE 2
Moderator: Mario Dattilo, Real Estate Acquisitions USA Corp.
Speaker: Ben Braband, Saddleback Valley Communities
FIRESIDE CHAT:
How to Have a Successful Home Rental Program Without Having to Own or Operate It
Sponsored by GoFresh Homes*
STAGE 3
Moderator: Darren Krolewski, MHVillage/Datacomp
Speaker: Chris Murray and Scott Pomeroy, GoFresh Homes
5:45 – 6:45 pm (Eastern Time)
Speed Networking Sessions
Sponsored by Wells Fargo*
MAIN STAGE
10:00 am (Eastern Time)
Thursday Opening Session
MAIN STAGE
Meet Our Sponsors, Daily Announcements and Event Updates
10:45 am (Eastern Time)
One-Minute Moneymakers
Sponsored by Newport Pacific
MAIN STAGE
Moderator: Tom Lackey, Able Mobile Housing
11:30 am Break (15 Minutes)
11:45 am (Eastern Time)
F.I.R.E. – Financial Independence, Retire Early! Swapping Salary for Spaces
Sponsored by PNC Real Estate
MAIN STAGE
Moderator: Jefferson Lilly, Park Avenue Partners
Speaker: Frank Rolfe, MHU.com
Panel Discussion: The State of the Market – Brokers Share Trends and Outlook for the Manufactured Housing Asset Class
Sponsored by Triad Financial Services
STAGE 2
Moderator: Paul Chase, Iron Horse Properties
Panelists: Maxwell Baker, The MHP Broker, Kolman Bubis, Sunstone Real Estate Advisors, Michael Calin, MHP Global, Charles Castellano, Yale Realty & Capital Advisors, Kevan Enger, Capstone, Charles Dehart, The Esterson MHC Team of Marcus and Millichap
FIRESIDE CHAT:
The Power of Data: How to Use Data to Benchmark Your Properties, Fuel Acquisitions, and Make Informed Business Decisions
Sponsored by MHVillage*
STAGE 3
Moderator: Darren Krolewski, MHVillage/Datacomp
Panelists: Sherrie Clevenger, CoreLogic, Mark Johnson, Datacomp, Scott Stropkai, Statistical Surveys
12:30 pm Break (15 Minutes)
12:45 pm (Eastern Time)
Is an RV Park in Your Future?
Sponsored by MHP Global
MAIN STAGE
Speakers: Heather Blankenship, HB Education, Ed O. Bridgman, EOB Consulting/Homestead RV Community
Panel Discussion: Chattel Lenders
Sponsored by RHP Properties*
STAGE 2
Moderator: Ben Braband, Saddleback Valley Communities
Panelist: T. Samuel Hoye, First Credit Corporation, Darell Boyd, CIS Home Loans, Jerry Bretton, Credit Human
FIRESIDE CHAT:
Financing an MHC Post-COVID
Sponsored by Yale Realty & Capital Advisors*
STAGE 3
Speakers: Harrison Bell, Greg Ramsey, and Chris San Jose, Yale Realty & Capital Advisors
1:30 pm Lunch Break / Networking / Exhibit Hall / Sponsor Videos
Sponsored by Yardi Breeze*
3:00 pm (Eastern Time)
Panel Discussion: Third-Party Management – Get Out of the Day-to-Day and Start Focusing on Growth
Sponsored by Park Lane Finance Solutions
MAIN STAGE
Moderator: Jefferson Lilly, Park Avenue Partners
Panelists: Steven Blank, Blank Family Communities, John Hall, Newby Management, Maria Horton, Newport Pacific
Panel Discussion: Understanding How Manufactured Housing Communities Are Appraised and Valued
Sponsored by Guardian Water & Power
STAGE 2
Moderator: Paul Stout, KP Asset Management
Panelists: Scott Belsky, JLL Valuation Advisory, Nancy Caniff, Colliers International, John Neet, Appraisal & Consulting Services, Thomas O’Shaughnessy, Ancram Consultants,
FIRESIDE CHAT:
What’s in YOUR Warning?
Sponsored by HazardCall*
STAGE 3
Speaker: Valerie Sanders and Gene Norman, WeatherCall/HazardCall
3:45 pm Break (15 Minutes)
4:00 pm (Eastern Time)
The Taxman Cometh: What the New Tax Changes Mean for Our Industry
Sponsored by Berins Mortgage Company
MAIN STAGE
Moderator: Ed Barber, Iron Horse Interests
Speaker: Tim Brunelle and Kelly Smith, Bennett Thrasher
Learning from Those Who are Where You Want to Be: SECO Mentoring Program
Sponsored by MidCap Loans
STAGE 2
Moderator: Spencer Roane, Pentagon Properties
Speakers: Ellen Bookman, YOPD Mentoring, Shawn Mintz, MentorCity
FIRESIDE CHAT:
Selling Your Community to the Homeowners
Sponsored by ROC USA*
STAGE 3
Speaker: Paul Bradley, Angela Romeo, and Wendell Verduin, ROC USA
4:45 pm Break (15 Minutes)
5:00 pm (Eastern Time)
Mini-TED Presentations
Sponsored by Capstone Manufactured Housing*
MAIN STAGE
Moderator: Ryan Groene, Groene Capital
- Getting Started in Self-Storage
David Protiva, Sterling Acceptance Corp. - Unconventional Strategies for Sourcing Homes
Rhett Trees, Seneca Capital Partners - Giving Back: SECO Veterans Assistance Program
Kim Shultz-Rainford, Affordable Casa Group - SECO Scholarship Program
Tom Lackey, Able Mobile Housing, Beth Monicatti-Blank, All Seasons Communications
Community Lessons Learned from a Family Business
Sponsored by Skyline Champion*
STAGE 2
Moderator: Ken Corbin, CallKenCorbin.com
Speaker: Barbara Hames-Bryant, Hames Homes
FIRESIDE CHAT:
Show Me the Money!!! How to Keep Water from “Bleeding” You Dry!
Sponsored by Metron Sustainable Services*
STAGE 3
Speaker: Bill Baird, Metron Sustainable Services
5:45 – 6:45 pm (Eastern Time)
Roundtables / Networking / Exhibit Hall / Sponsor Videos
Sponsored by The MHP Lawyer*
7:00 pm (Eastern Time)
SECO Wrap Up Happy Hour hosted by MHP Tribe
ALL SECO21 ATTENDEES ARE WELCOME!
9:30 am Networking / Exhibit Hall / Sponsor Videos
10:00 am (Eastern Time)
Friday Opening Session
Sponsored by Clayton Homes*
MAIN STAGE
Moderator: Tom Lackey, Able Mobile Housing
- Award Presentation: Founders Award
- Announcement: SECO Mentoring Teams
- Ask the Founders: Q&A with More than 140 Years of Manufactured Housing Operations and Investment Experience
11:00 am (Eastern Time)
Mini-TED Presentations
Sponsored by Mobile Insurance*
MAIN STAGE
Moderator: To Be Announced
- Tricks of the Trade to Rehabbing Mobile Homes
Michael King - Seller Carry/Master Lease
Ryan Groene, Groene Capital - Mind Setting: Setting the Right Investing Attitude
Paul Stout, KP Asset Management - Active Passive Investing: Tips for Savvy Investors
David Shirkey, Shirkey Family Office - Profitable Hiring: Tips on Successful Hiring
Steve Johnson, Town & Country Management
12:00 pm (Eastern Time)
How I Got Burned! Hindsight is 20/20
Sponsored by The MHP Broker*
MAIN STAGE
Moderator: Ekaterina Stepanova, MK2 Partners/MHP Tribe
- So You Thought You Could Close? Bad Closing Company Story
Paul Stout, KP Asset Management - Uneasy Easement
Ian McCormic - My Manager “Flanked” Me!
Mario Dattilo, Real Estate Acquisitions USA Corp.
12:40 pm (Eastern Time)
SECO Scavenger Hunt Winner Announcement
12:45 pm (Eastern Time)
Closing Remarks
SECO22 is Presented in Partnership with:
