Schedule
Join us for 5 days of amazing speakers, seminars and networking! Including over 50 sessions and separate educational tracks for industry newcomers, MHP/LLC management, and MH sales – plus interactive discussions with sponsors, speakers, panelists, and other attendees.
Click a date below to see the full schedule for that day.
** ALL SESSIONS ARE EASTERN TIME **
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Manager Monday Schedule
For more information about our first annual Manager Monday workshops, click here. Manager Monday attendance requires a separate $49 registration fee.
ALL MANAGER MONDAY SESSIONS WILL TAKE PLACE IN THE MANAGER MONDAY AUDITORIUM ON THE EXHIBIT HALL FLOOR IN SOCOCO.
10:00 am
Welcome and Opening Comments
10:30 am
Finding the Humanity During the Insanity of COVID-19
Maria Horton, Newport Pacific
11:15 am Break (15 Minutes)
11:30 am
Insanely Fun Changes That I Need to Make Now
Ken Corbin, CallKenCorbin.com
12:15 pm Lunch Break/Networking (Sponsored by Rent Manager)
1:30 pm
Kick Back and Relax with Receivables Automation
Lindsey Urs, Rent Manager
2:15 pm Break (15 Minutes)
2:30 pm
Where’s the Money, Honey? – Collections and Evictions During COVID-19
Ryan Fishman, Fishman Group
3:15 pm Break (15 Minutes)
3:30 pm
11 Easy Ways to Make Your Sales Listing POP
Dawn Highhouse, MHVillage
4:15 pm Break (15 Minutes)
4:30 – 6:00 pm Networking / Exhibit Hall / Sponsor Videos (Sponsored by MHVillage)
Tuesday, Sept 29th Schedule
9:00 am
Welcome and Opening Remarks
MAIN AUDITORIUM ON THE SEMINARS FLOOR IN SOCOCO
SECO20 Planning Group; Veteran and First Responders Assistance Program; Getting Around Sococo, Whova, and the SECO Website
9:30 am Networking / Exhibit Hall / Well Wisher Videos (Sponsored by American Commerce Bank)
10:00 am
Panel Discussion: How to Acquire Your First Community
Sponsored by Mobile Insurance
MAIN AUDITORIUM ON THE SEMINARS FLOOR IN SOCOCO
Moderator: Ekaterina Stepanova, M2K Partners
Panelists: Abraham Anderson, Heena Patel, and Phillip Merrill
10 Marketing Mistakes Every Community Makes
Sponsored by Rent Manager
AUDITORIUM 2 ON THE SEMINARS FLOOR IN SOCOCO
Darren Krolewski, MHVillage
70 New MHs Bought, Sold, and Financed in One Community in 2 Years
Sponsored by N Tech Industries
AUDITORIUM 3 ON THE SEMINARS FLOOR IN SOCOCO
Moderator: Spencer Roane, Pentagon Properties
Speaker: Ed Barber, Iron Horse Interests
10:45 am Break (15 Minutes)
11:00 am
Panel Discussion: Due Diligence
Sponsored by The MHP Lawyer
MAIN AUDITORIUM ON THE SEMINARS FLOOR IN SOCOCO
Moderator: Ian Tudor, Archimedes Group
Panelists: Rhett Trees and Julio Jaramillo
Building a Larger Portfolio of Well Managed Communities
Sponsored by Yale Realty & Capital Advisors
AUDITORIUM 2 ON THE SEMINARS FLOOR IN SOCOCO
Moderator: Ryan Narus, Archimedes Group
Speaker: Mike Conlon, Affordable Communities Group
Tips on Infilling Manufactured Homes into Manufactured Home Parks
Sponsored by M. Shapiro Real Estate Group
AUDITORIUM 3 ON THE SEMINARS FLOOR IN SOCOCO
Moderator: Frank Murphy
Speaker: Andrew Keel, Keel Team
11:45 am Lunch Break / Networking / Exhibit Hall / Sponsor Videos (Sponsored by Esterson MHC Team – Marcus & Millichap)
12:45 pm
Community Acquisitions and Turnarounds
Sponsored by American Commerce Bank
AUDITORIUM 2 ON THE SEMINARS FLOOR IN SOCOCO
Moderator: Steve Case, Military Homes with introduction by Frank Rolfe, MHU.com
Speaker: Dave Reynolds, IMPACT Communities
Developing a New Community, or Expanding and Upgrading an Existing One
Sponsored by SkylineChampion
MAIN AUDITORIUM ON THE SEMINARS FLOOR IN SOCOCO
Moderator: Spencer Roane, Pentagon Properties
Speaker: Don Westphal, Westphal Associates
Panel Discussion: Processing Resident Applications
Sponsored by Triad Financial Services
AUDITORIUM 3 ON THE SEMINARS FLOOR IN SOCOCO
Moderator: Maryuri Barberan, Pentagon Properties
Panelists: Lewis Whitley and Angela Vera
1:30 pm Break (15 Minutes)
1:45 pm
Panel Discussion: Community Renovation Case Studies
Sponsored by Scotbilt
AUDITORIUM 2 ON THE SEMINARS FLOOR IN SOCOCO
Moderator: Ryan Narus, Archimedes Group
Panelists: Ekaterina Stepanova and Frank Murphy
Lessons Learned From Over 200 Acquisitions
Sponsored by Clayton Homes
MAIN AUDITORIUM ON THE SEMINARS FLOOR IN SOCOCO
Moderator: Glenn Esterson, Esterson MHC Team of Marcus and Millichap
Speaker: Josh Mermell, RHP Properties
Case Study: The Rental Home Model
Sponsored by Style Crest
AUDITORIUM 3 ON THE SEMINARS FLOOR IN SOCOCO
Moderator: Steve Case, Military Homes
Speaker: Ayal Dreifuss, UMH
2:30 pm
Stigma vs Reality of Manufactured Home Communities
Sponsored by HazardCall
AUDITORIUM 2 ON THE SEMINARS FLOOR IN SOCOCO
Moderator: Patrick Revere, MHInsider Magazine
Speaker: Dr. Kimberly Skobba, University of Georgia
Industry Overview and Outlook
Sponsored by MHVillage
MAIN AUDITORIUM ON THE SEMINARS FLOOR IN SOCOCO
Aaron King, Clayton Homes
Panel Discussion:
The Advantage of Selling Your Community On Market vs Off Market
Sponsored by Capstone
AUDITORIUM 3 ON THE SEMINARS FLOOR IN SOCOCO
Moderator: Ryan Narus, Archimedes Group
Panelists: Kevan Enger, Capstone and Jonathan Carcone, 4 Brothers Commercial
3:15 pm Break (15 Minutes)
3:30 pm
Roundtable Sessions (TBA)
ROUNDTABLE & HOME SHOW FLOOR IN SOCOCO
4:15 – 5:15 pm Networking / Exhibit Hall / Sponsor Videos (Sponsored by Clayton Homes)
Wednesday, Sept 30th Schedule
9:00 am Networking / Exhibit Hall / Attendee Introduction Videos (Sponsored by Rent Manager)
(IN THE MAIN AUDITORIUM ON THE SEMINARS FLOOR IN SOCOCO)
10:00 am
Panel Discussion: Third Party Community Management
Sponsored by The MHP Broker
AUDITORIUM 2 ON THE SEMINARS FLOOR IN SOCOCO
Moderator: George Allen, EducateMHC.com
Panelists: Maria Horton, Mark Kassab, John Hall, Kirby Horton, Bari Horton, and Steven Blank
Delivery and Installation in 2020
Sponsored by Blevins
AUDITORIUM 3 ON THE SEMINARS FLOOR IN SOCOCO
Moderator: Andrew Keel, Keel Team
Speaker: Shawn Fuller, Integrity Homes
10:45 am Break (15 Minutes)
11:00 am
Mini TED Presentations
Sponsored by Sunstone Real Estate Advisors
MAIN AUDITORIUM ON THE SEMINARS FLOOR IN SOCOCO
Moderator: Dave Jackson
Speakers: Ferd Niemann, Kurt Kelley, Brandon Reynolds, Tory Wilson, Fabianna Vallejos, and Ken Corbin
11:45 am Break (15 Minutes)
12:00 pm
How Frank and Dave Rent or Sell 1,800 Homes a Year
Sponsored by Arcitell (Qora Cladding)
MAIN AUDITORIUM ON THE SEMINARS FLOOR IN SOCOCO
Moderator: Steve Case, Military Homes
Speaker: Frank Rolfe, MHU.com
Panel Discussion: MH Industry Podcasters Share Their Insights
Sponsored by Capstone
AUDITORIUM 2 ON THE SEMINARS FLOOR IN SOCOCO
Moderator: Patrick Revere, MHInsider Magazine
Panelists: Ekaterina Stepanova, Ryan Narus, Ken Corbin, Glenn Esterson, Andrew Keel
Acquisition Financing
Sponsored by American Commerce Bank
AUDITORIUM 3 ON THE SEMINARS FLOOR IN SOCOCO
Moderator: Darren Krolewski, MHVillage/Datacomp
Speaker: Kevin Thrash, American Commerce Bank
12:45 am Lunch Break / Networking / Exhibit Hall / Sponsor Videos (Sponsored by Yale Realty & Capital Advisors)
1:45 pm
Utilizing Non-Profits and Community Agencies That Will Benefit Your Bottom Line
Sponsored by Purchasing Platform
AUDITORIUM 2 ON THE SEMINARS FLOOR IN SOCOCO
Moderator: Ryan Narus, Archimedes Group
Speaker: Chris Parrish, Parrish Manor
What’s That Community Worth? Underwriting MHP/LLC Value
Sponsored by Wells Fargo
MAIN AUDITORIUM ON THE SEMINARS FLOOR IN SOCOCO
Moderator: Spencer Roane, Pentagon Properties
Speakers: Tom O’Shaughnessy, Ancram Consultants and John Neet, MAI
Preparing Your Park for a Sale – What You Should Do and What You Should NOT Do
Sponsored by Esterson MHC Team – Marcus & Millichap
AUDITORIUM 3 ON THE SEMINARS FLOOR IN SOCOCO
Moderator: Darren Krolewski, MHVillage/Datacomp
Speaker: Glenn Esterson, Esterson MHC Team of Marcus and Millichap
2:30 pm Break (15 Minutes)
2:45 pm
Panel Discussion: Ask the Attorneys
Sponsored by RHP Properties
AUDITORIUM 2 ON THE SEMINARS FLOOR IN SOCOCO
Moderator: Kurt Kelley, Mobile Insurance
Panelists: Bill Dahlin, Ferd Niemann, Carl Becker, DJ Pendleton, Ryan Fishman
Panel Discussion: Lessons Learned by Newbies
Sponsored by Rent Manager
AUDITORIUM 3 ON THE SEMINARS FLOOR IN SOCOCO
Moderator: Ryan Narus, Archimedes Group
Panelists: Ryan Hill, Ryan Groene, Feraud Calixte
Buyer Trends
Sponsored by Clayton Homes
MAIN AUDITORIUM ON THE SEMINARS FLOOR IN SOCOCO
Moderator: Darren Krolewski, MHVillage/Datacomp
Speaker: Justin DeSpain, Clayton Homes
3:30 pm Break (15 Minutes)
3:45 pm
Roundtable Sessions (TBA)
4:30 – 5:30 pm Networking / Exhibit Hall / Sponsor Videos (Sponsored by MHVillage)
Thursday, Oct 1st Schedule
9:00 am Networking / Exhibit Hall / Well Wisher Videos (Sponsored by Capstone)
10:00 am
State of the Industry
MAIN AUDITORIUM ON THE SEMINARS FLOOR IN SOCOCO
Moderator: Don Westphal, Westphal Associates
Speakers: George Allen, EducateMHC.com and Mark Bowersox, MHI
Case Study: Michigan MH Advertising Program
AUDITORIUM 2 ON THE SEMINARS FLOOR IN SOCOCO
Moderator: Darren Krolewski, MHVillage/Datacomp
Speaker: Bill Sheffer, MMHA
10:30 am Break (15 Minutes)
10:45 am
Building a Winning Team
Sponsored by Esterson MHC Team – Marcus & Millichap
AUDITORIUM 2 ON THE SEMINARS FLOOR IN SOCOCO
Moderator: Jefferson Lilly
Speaker: Chris Griesinger, Rent Manager
Panel Discussion: All About Water and Utility Submetering
Sponsored by Yardi
MAIN AUDITORIUM ON THE SEMINARS FLOOR IN SOCOCO
Moderator: Spencer Roane, Pentagon Properties
Panelists: Luke Kosorok, Mary Hoxsey, Bernard Hasten, Zach Beck, Harrison Kjell, and Kaitlyn Pena
11:30 am Break (15 Minutes)
11:45 am
One-Minute Money Makers
Sponsored by SpeedRead Technologies
ONE-MINUTE MONEYMAKERS AUDITORIUM ON THE EXHIBIT HALL FLOOR IN SOCOCO
Moderator: Tom Lackey, Able Mobile Housing
*MANAGER MONDAY ATTENDEES WELCOME*
12:45 pm Break (15 Minutes)
1:00 pm
Panel Discussion: Commercial Lenders – All About Financing MHPs
Sponsored by Esterson MHC Team – Marcus & Millichap
AUDITORIUM 2 ON THE SEMINARS FLOOR IN SOCOCO
Moderator: Ben Braband
Panelists: Kevin Thrash, Matt Herskowitz, Chris San Jose, and Luis Vela
Panel Discussion: Meet the Manufacturers – Ordering Product and Buying Homes
Sponsored by Credit Human
MAIN AUDITORIUM ON THE SEMINARS FLOOR IN SOCOCO
Moderator: Chuck Meek
Panelists: Justin DeSpain, Gary Taylor, Byron Stroud, and Steve Quick
Take Control of Your Online Reputation
Sponsored by MHVillage
AUDITORIUM 3 ON THE SEMINARS FLOOR IN SOCOCO
Darren Krolewski, MHVillage
2:00 pm Lunch Break / Networking / Exhibit Hall / Sponsor Videos (Sponsored by Newport Pacific)
3:00 pm
Panel Discussion: The Ins and Outs of Manufactured Home Financing
Sponsored by MHVillage
MAIN AUDITORIUM ON THE SEMINARS FLOOR IN SOCOCO
Moderator: Ben Braband
Panelists: Darrell Boyd, Jerry Bretton, Kevin Thrash, Luke Foster, and Chuck McQuillan
Panel Discussion: How Technology Can Make Your Community More Effective
Sponsored by Metron
AUDITORIUM 2 ON THE SEMINARS FLOOR IN SOCOCO
Moderator: Frank Murphy, Blue Ripple Properties
Panelists: Jeff Adler, Dave Staun, Dave Bowen, Lorene Polus, Dorys Herman, Charlotte Harvey, and Valerie Sanders
All-In With Rent Manager
Sponsored by Rent Manager
AUDITORIUM 3 ON THE SEMINARS FLOOR IN SOCOCO
Chris Griesinger, Rent Manager
4:00 pm Break (15 Minutes)
4:15 pm
Panel Discussion: Ask the Brokers
Sponsored by America Commerce Bank
AUDITORIUM 2 ON THE SEMINARS FLOOR IN SOCOCO
Moderator: Paul Chase
Panelists: Glenn Esterson, Max Baker, Harrison Bell, Ian Hilpl, and Dave Jackson
Panel Discussion: State of the States with Association Executives
Sponsored by Newport Pacific
MAIN AUDITORIUM ON THE SEMINARS FLOOR IN SOCOCO
Moderator: Maria Horton, Newport Pacific
Panelists: Jim Ayotte, Randy Grumbine, Betty Whittaker, Marolyn Mann, Ron Breymier, Susan Brenton, Joe Kelly, and Bill Sheffer
Financing an MHC Post-Covid
Sponsored by Yale Realty & Capital Advisors
AUDITORIUM 3 ON THE SEMINARS FLOOR IN SOCOCO
Chris San Jose and Greg Ramsey, Yale Realty and Capital Advisors
5:15 – 6:15 pm Networking / Exhibit Hall / Sponsor Videos (Sponsored by RHP Properties)
Friday, Oct 2nd Schedule
9:00 am Networking Hour in the Exhibit Hall
10:00 am
Panel Discussion: Founders Friday
AUDITORIUM ON THE EXHIBIT HALL FLOOR IN SOCOCO
Moderator: Darren Krolewski, MHVillage/Datacomp
Panelists: George Allen, Ben Braband, Steve Case, Tom Lackey, Spencer Roane, David Roden, Mike Conlon
In this unique session, you can ask our panelists any question you want about your business, and get an answer from an industry veteran with years of experience. Our panelists have nearly 200 years of combined experience and welcome your questions. Everyone on the panel wishes they had had someone to talk to and share information like this when they were starting out. So, in this session there are no dumb questions and if they do not have an answer for you they will connect you with someone at SECO who can get you the answer you need. SECO20 is the only conference where you will have an opportunity to ask any question you need answered from this much experience in one room.
Our panelists are:
- George Allen
42 years in the business and has managed thousands of spaces in the Midwest - Ben Braband
18 years in the business and currently owns 4,920 spaces in 9 states. - Steve Case
21 years in the business and currently owns 333 spaces but has owned over 3,000 spaces in 5 states. - Tom Lackey
32 years in the business and currently owns 600 spaces in 2 states - Spencer Roane
32 years in the business and currently owns 450 spaces in 2 states - David Roden
32 years in the business and currently owns 105 spaces in 1 state - Mike Conlon
15 years in the business and currently owns 6110 in 1 state
*MANAGER MONDAY ATTENDEES WELCOME*
11:00 am Break (15 Minutes)
11:15 am
Roundtable Sessions (TBA)
ROUNDTABLE & HOME SHOW FLOOR IN SOCOCO
12:15 pm to 1:15 pm Networking in the Exhibit Hall
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