Click on a date below to see the schedule for that day….to view speaker and panelist bios, click here.

To view pre-SECO events, click here.

Day 1 - October 10th

7:00 a.m. to 8:30 a.m.

Registration for SECO18

Registration Staff:
Genevieve Ketelle, SECO Event Coordinator
Maryuri Barberan, Pentagon Properties
Tom Lackey, Able Mobile Housing
Judy Roden, Mountain View Estates
Maiara Spinetta, Pentagon Properties
Mark Titshaw, Stonegate Management Group

8:30 a.m. to 9:00 a.m.

Welcome, SECO18 Planning Group, SECO18 Finances & Statistics, Whova

Speakers/Panel Participants:
Larry Mathews, MC, American Commerce Bank
Tom Lackey, Able Mobile Housing
Spencer Roane, Pentagon Properties
David Roden, Mountain View Estates

9:00 a.m. to 10:30 a.m.

Attendee introductions
(name, industry involvement, name)

Participants: All attendees

10:30 a.m. to 11:00 a.m. – MORNING BREAK

11:00 a.m. to 12:00 p.m.

5 Keys To Bringing New MHs Into Your Community

Speaker: Matt Nelson, Four Leaf Properties

Bringing new homes into communities is the #1 challenge most COs face. Mike appreciates the unbridled excitement around the ‘new homes’ market and the abject fear of not knowing how to take advantage of it. He’ll cover must-do steps that worked exceptionally well for his firm: MH financing, floorplans and features, sweet-spot pricing, on-site maintenance to get new arrival homes on the market faster, and marketing and sales for speedy occupancy.

12:00 p.m. to 1:00 p.m.

Internet Marketing Trends and Tips

Speaker: Darren Krolewski, MHVillage

Are you profiting from the dynamic shifts in consumer online preferences? This session will look at the latest Internet marketing trends that are redefining buyer behavior and expectations. Discover what these trends mean for manufactured housing communities in today’s market, and learn Internet marketing tips you can use to earn more business and stay ahead of your competition.

LUNCH BREAK

1:00 p.m. to 2:30 p.m.

LUNCH
“State of the Industry”, Visit Exhibitors

Speaker: George Allen, COBA7®

2:30 p.m. to 3:15 p.m.

Introduction of Sponsors, and Exhibitors Who Increase Revenue, Reduce Expenses, or Increase the Value of Your Community!

Moderator: Bob Love, Panelists: SECO18 Sponsors and Exhibitors

3:15 p.m. to 4:15 p.m.

Lessons Learned by New Community Owners

Moderator: Steve Case

Panelists:
Tim Manson, AM Partners
Amy McMahan, Stone Oaks
Tammy ORourke, ORourke Enterprises
Kim & Rusty Reeve, Briarmeade Estates
Kim Shultz-Rainford, Highland Village
Erin Smith, EMS Real Estate, Star Homes
Susan McCarty, EMS Real Estate, Star Homes

COs who recently bought communities will share the good, the bad, and the ugly regarding their CO experiences to date. They’ll talk about their successes, their mistakes, and their surprises in the hope they can help others who recently purchased an LLC, or are thinking about doing so. Look for plenty of show and tell!

4:15 p.m. to 5:00 p.m.

Succession

Speaker: Brett Danko, GENCapital

Is the idea of passing along assets, namely LLC(s), to the next generation, employees, or any other group or entity something you might be interested in? You could hear a pin drop last year when Brett talked about a topic most attendees didn’t think they had an interest in – the Federal Reserve. This year he’ll do the same on the topic of succession.

5:00 p.m. to 5:15 p.m.

Roundtable Introductions – Moderators & Topics

Speaker: David Protiva

(posted in Whova)

5:15 p.m. to 6:45 p.m.

Reception, Visit Exhibitors

6:45 p.m. to 8:00 p.m.

Networking Roundtables

(topics posted in Whova app)

Day 2 - October 11th

7:00 a.m. to 8:00 a.m.

Complimentary Breakfast – Legacy Homes

Presenter: Curt Hodgson, Legacy Homes

Join the personnel from Legacy Homes to learn about their new finance program, homes, features, and floorplans

8:30 a.m. to 9:15 a.m.

How Much is Your Community Worth in Today’s Market?

Moderator: Dave Jackson

Panelists:
Max Baker, The MHP Broker,
Kolman Bubis, Sunstone Real Estate Advisors,
James Cook, Yale Realty & Capital Advisors,
Kevan Enger, Capstone Manufactured Housing,
Mike Nissley, Colliers International

Could your community be worth an all-time high? A panel of national brokers explain what’s selling and what’s not and for how much.

9:15 a.m. to 10:15 a.m.

1 Minute Money Makers – Pass the Mic

Moderator: Tom Lackey

Panelists: All Attendees

One of the most popular sessions at every SECO conference: Sales, marketing, finance, and management ideas from CO attendees that generate revenue, cut costs, or make communities more attractive.

10:15 a.m. to 11:15 a.m.

Financing for Community Acquisition & Refi

Moderator: Steve Case

Panelists:
Chris San Jose, Yale Realty & Capital Advisors
Kevin Thrash, American Commerce Bank
Luis Vela, Q10 Lutz Financial
Kurt Wilkerson, Vanderbilt Mortgage

More funds than ever are available for financing of our asset. This lender panel describes their most popular programs.

11:15 a.m. to 11:45 a.m. – MORNING BREAK

11:45 a.m. to 12:45 p.m.

BOOM! The Next 10 Years

Speaker: Ken Corbin, Ken Corbin & Assoc.

Einstein said, “If you always do what you always did, you’ll always get what you always got!” Manufactured housing is slated for its largest growth pattern in 40 years; especially in community sales. Are you ready? Baby boomers and millennial’s are just the beginning. It’s all about new ideas, new systems and new marketing for tomorrows home buyer. Join Ken Corbin for this exciting interactive presentation. Hear and see the facts, the techniques and the steps to community success during the next decade.

LUNCH BREAK

12:45 p.m. to 2:15 p.m.

LUNCH
AZ National Association, CO Charities, Scholarships & Vets, National Issues Affecting Us, Raffles, Last Chance to Visit Exhibitors

Moderator: David Roden, Mountain View Estates

Panelists:
Susan Brenton, National Association of MH COs
Ron Cobb, Logan’s Crossing

2:15 p.m. to 3:15 p.m.

Financing of MHs

Moderator: Spencer Roane, Pentagon Properties

Panelists:
Lend to COs
Candice Doolan, 21st Mortgage
Curt Hodgson, Legacy
Steve Mehrer, Country Place Mortgage
Kevin Thrash, American Commerce Bank
Lend to Home Buyer
Jerry Bretton, Credit Human
Chris Turturro, Cascade Financial

  • For CO to rent or seller-finance (lease-option)
  • Conventional/retail financing of MH buyers

3:15 p.m. to 4:00 p.m.

Wrap Up – Pass the Mic

Moderator: Larry Mathews

Panelists: All Atendees

MH features, financing: acquisition, L-O, resident/buyer, MHP/LLC, industry concerns (trailer parks, setup contractors), next year’s MCs and venue?, do differently next year, SECO17 stats (attendees, finances, etc.)

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