2018 SECO Conference Schedule
7:00 a.m. to 8:30 a.m.
Registration for SECO18
Genevieve Ketelle, SECO Event Coordinator
Maryuri Barberan, Pentagon Properties
Tom Lackey, Able Mobile Housing
Judy Roden, Mountain View Estates
Maiara Spinetta, Pentagon Properties
Mark Titshaw, Stonegate Management Group
8:30 a.m. to 9:00 a.m.
9:00 a.m. to 10:30 a.m.
(name, industry involvement, name)
Participants: All attendees
10:30 a.m. to 11:00 a.m. – MORNING BREAK
11:00 a.m. to 12:00 p.m.
5 Keys To Bringing New MHs Into Your Community
Speaker: Matt Nelson, Four Leaf Properties
Bringing new homes into communities is the #1 challenge most COs face. Mike appreciates the unbridled excitement around the ‘new homes’ market and the abject fear of not knowing how to take advantage of it. He’ll cover must-do steps that worked exceptionally well for his firm: MH financing, floorplans and features, sweet-spot pricing, on-site maintenance to get new arrival homes on the market faster, and marketing and sales for speedy occupancy.
12:00 p.m. to 1:00 p.m.
Internet Marketing Trends and Tips
Speaker: Darren Krolewski, MHVillage
Are you profiting from the dynamic shifts in consumer online preferences? This session will look at the latest Internet marketing trends that are redefining buyer behavior and expectations. Discover what these trends mean for manufactured housing communities in today’s market, and learn Internet marketing tips you can use to earn more business and stay ahead of your competition.
1:00 p.m. to 2:30 p.m.
2:30 p.m. to 3:15 p.m.
3:15 p.m. to 4:15 p.m.
Lessons Learned by New Community Owners
Moderator: Steve Case
Tim Manson, AM Partners
Amy McMahan, Stone Oaks
Tammy ORourke, ORourke Enterprises
Kim & Rusty Reeve, Briarmeade Estates
Kim Shultz-Rainford, Highland Village
Erin Smith, EMS Real Estate, Star Homes
Susan McCarty, EMS Real Estate, Star Homes
COs who recently bought communities will share the good, the bad, and the ugly regarding their CO experiences to date. They’ll talk about their successes, their mistakes, and their surprises in the hope they can help others who recently purchased an LLC, or are thinking about doing so. Look for plenty of show and tell!
4:15 p.m. to 5:00 p.m.
Speaker: Brett Danko, GENCapital
Is the idea of passing along assets, namely LLC(s), to the next generation, employees, or any other group or entity something you might be interested in? You could hear a pin drop last year when Brett talked about a topic most attendees didn’t think they had an interest in – the Federal Reserve. This year he’ll do the same on the topic of succession.
5:00 p.m. to 5:15 p.m.
5:15 p.m. to 6:45 p.m.
Reception, Visit Exhibitors
6:45 p.m. to 8:00 p.m.
(topics posted in Whova app)
7:00 a.m. to 8:00 a.m.
8:30 a.m. to 9:15 a.m.
How Much is Your Community Worth in Today’s Market?
Moderator: Dave Jackson
Max Baker, The MHP Broker,
Kolman Bubis, Sunstone Real Estate Advisors,
James Cook, Yale Realty & Capital Advisors,
Kevan Enger, Capstone Manufactured Housing,
Mike Nissley, Colliers International
Could your community be worth an all-time high? A panel of national brokers explain what’s selling and what’s not and for how much.
9:15 a.m. to 10:15 a.m.
1 Minute Money Makers – Pass the Mic
Moderator: Tom Lackey
Panelists: All Attendees
One of the most popular sessions at every SECO conference: Sales, marketing, finance, and management ideas from CO attendees that generate revenue, cut costs, or make communities more attractive.
10:15 a.m. to 11:15 a.m.
Financing for Community Acquisition & Refi
Moderator: Steve Case
More funds than ever are available for financing of our asset. This lender panel describes their most popular programs.
11:15 a.m. to 11:45 a.m. – MORNING BREAK
11:45 a.m. to 12:45 p.m.
BOOM! The Next 10 Years
Speaker: Ken Corbin, Ken Corbin & Assoc.
Einstein said, “If you always do what you always did, you’ll always get what you always got!” Manufactured housing is slated for its largest growth pattern in 40 years; especially in community sales. Are you ready? Baby boomers and millennial’s are just the beginning. It’s all about new ideas, new systems and new marketing for tomorrows home buyer. Join Ken Corbin for this exciting interactive presentation. Hear and see the facts, the techniques and the steps to community success during the next decade.
12:45 p.m. to 2:15 p.m.
2:15 p.m. to 3:15 p.m.
Financing of MHs
Moderator: Spencer Roane, Pentagon Properties
Lend to COs
Candice Doolan, 21st Mortgage
Curt Hodgson, Legacy
Steve Mehrer, Country Place Mortgage
Kevin Thrash, American Commerce Bank
Lend to Home Buyer
Jerry Bretton, Credit Human
Chris Turturro, Cascade Financial
- For CO to rent or seller-finance (lease-option)
- Conventional/retail financing of MH buyers
3:15 p.m. to 4:00 p.m.
Wrap Up – Pass the Mic
Moderator: Larry Mathews
Panelists: All Atendees
MH features, financing: acquisition, L-O, resident/buyer, MHP/LLC, industry concerns (trailer parks, setup contractors), next year’s MCs and venue?, do differently next year, SECO17 stats (attendees, finances, etc.)