Click on a date below to see the schedule for that day….to view speaker and panelist bios, click here.

To view pre-SECO events, click here.

7:00 a.m. to 8:30 a.m.

Registration for SECO18

Registration Staff:
Genevieve Ketelle, SECO Event Coordinator
Maryuri Barberan, Pentagon Properties
Tom Lackey, Able Mobile Housing
Judy Roden, Mountain View Estates
Maiara Spinetta, Pentagon Properties
Mark Titshaw, Stonegate Management Group

8:30 a.m. to 9:00 a.m.

Welcome, SECO18 Planning Group, SECO18 Finances & Statistics, Whova

Speakers/Panel Participants:
Larry Mathews, MC, American Commerce Bank
Tom Lackey, Able Mobile Housing
Spencer Roane, Pentagon Properties
David Roden, Mountain View Estates

9:00 a.m. to 10:30 a.m.

Attendee introductions
(name, industry involvement, name)

Participants: All attendees

10:30 a.m. to 11:00 a.m. – MORNING BREAK

11:00 a.m. to 12:00 p.m.

5 Keys To Bringing New MHs Into Your Community

Speaker: Matt Nelson, Four Leaf Properties

Bringing new homes into communities is the #1 challenge most COs face. Mike appreciates the unbridled excitement around the ‘new homes’ market and the abject fear of not knowing how to take advantage of it. He’ll cover must-do steps that worked exceptionally well for his firm: MH financing, floorplans and features, sweet-spot pricing, on-site maintenance to get new arrival homes on the market faster, and marketing and sales for speedy occupancy.

12:00 p.m. to 1:00 p.m.

Internet Marketing Trends and Tips

Speaker: Darren Krolewski, MHVillage

Are you profiting from the dynamic shifts in consumer online preferences? This session will look at the latest Internet marketing trends that are redefining buyer behavior and expectations. Discover what these trends mean for manufactured housing communities in today’s market, and learn Internet marketing tips you can use to earn more business and stay ahead of your competition.


1:00 p.m. to 2:30 p.m.

“State of the Industry”, Visit Exhibitors

Speaker: George Allen, COBA7®

2:30 p.m. to 3:15 p.m.

Introduction of Sponsors, and Exhibitors Who Increase Revenue, Reduce Expenses, or Increase the Value of Your Community!

Moderator: Bob Love, Panelists: SECO18 Sponsors and Exhibitors

3:15 p.m. to 4:15 p.m.

Lessons Learned by New Community Owners

Moderator: Steve Case

Tim Manson, AM Partners
Amy McMahan, Stone Oaks
Tammy ORourke, ORourke Enterprises
Kim & Rusty Reeve, Briarmeade Estates
Kim Shultz-Rainford, Highland Village
Erin Smith, EMS Real Estate, Star Homes
Susan McCarty, EMS Real Estate, Star Homes

COs who recently bought communities will share the good, the bad, and the ugly regarding their CO experiences to date. They’ll talk about their successes, their mistakes, and their surprises in the hope they can help others who recently purchased an LLC, or are thinking about doing so. Look for plenty of show and tell!

4:15 p.m. to 5:00 p.m.


Speaker: Brett Danko, GENCapital

Is the idea of passing along assets, namely LLC(s), to the next generation, employees, or any other group or entity something you might be interested in? You could hear a pin drop last year when Brett talked about a topic most attendees didn’t think they had an interest in – the Federal Reserve. This year he’ll do the same on the topic of succession.

5:00 p.m. to 5:15 p.m.

Roundtable Introductions – Moderators & Topics

Speaker: David Protiva

(posted in Whova)

5:15 p.m. to 6:45 p.m.

Reception, Visit Exhibitors

6:45 p.m. to 8:00 p.m.

Networking Roundtables

(topics posted in Whova app)