Pre-SECO18 Events

Monday, October 8th

9:00 a.m. to 4:00 p.m.

Get Your MHM® Certification at SECO18

The Manufactured Housing Manager (MHM®) professional property management training and certification program is the only land lease, community-focused course in the U.S. and Canada today!

To date, more than a thousand managers have been trained and certified through this program. This is your opportunity to earn the prestigious MHM® designation, certifying your ability to perform and excel as a professional land lease community manager.

Topics covered include: Property Management, Leasing and Sales, Resident Relations, Hiring and Training, Marketing, Turnaround and Many More…

Click here to register for the MHM® Certification Class on October 8th ($295/person)

Tuesday, October 9th

Pre-SECO workshops will be on Tuesday, October 9, 2018. Each is designed to allow seasoned veterans to thoroughly cover specific topics with lots of audience interaction and Q&A. Lunch will be sponsored by participating MH manufacturers who will use that time to tell us about new MH features and options.

NOTE: Presentations will run concurrently in different breakout rooms

12:30 – 1:45 p.m.

MH Options & Features

Blake Gibbs
, Clayton Savannah,
Curt Hodgson, Legacy Homes,
Gary Taylor, ScotBilt Homes
Shea Jones, ScotBilt Homes

Latest options, features, and floorplans, and financing from Clayton Savannah, Legacy Homes, and ScotBilt Homes.

2:00 – 4:00 p.m.

Demonstration – Installing New Homes In Your Community

Presenter: Cole Phillips, Phillips Investment Properties – CO

Offsite demonstration at nearby MH community. What’s involved in ordering the right home for a lot? What’s involved in placing the home on the lot, blocking and leveling it, and connecting utilities? Attend this hands-on session for an actual demonstration of setting a MH on a lot at a local MHP/LLC.

Workshops in Room #1

9:00 – 10:30 a.m.

Renting MHs Instead of Selling

Keith Campbell
, Campbell Properties,
Chuck Meek, Calhoun Homes – CO,
Cole Phillips, Phillips Investment Properties – CO

Some COs prefer to sell MHs to fill vacant sites. Others prefer the rental model for its “obvious” advantage of a perpetual income stream. Attend this workshop to hear from those who have successfully employed the latter, discussing revenue, expenses, turnover, pros and cons.

10:45 a.m. – 12:15 p.m.

Social Media Bootcamp

Presenter: Dawn Highhouse, MHVillage

You know the basics of social media – but how do you manage it all? Which networks are important and why? How much time should you really invest in it? In this Social Media Bootcamp, Dawn Highhouse of MHVillage will give you some hands-on, practical tips to make your social media marketing more efficient – and easier! You’ll learn about practices and techniques to make your social media more popular with your audience and take up less of your staff’s time. Also discover programs, apps, and websites that take the grind out of marketing on Facebook, Twitter, LinkedIn, Pinterest and more.

2:00 – 3:30 p.m.

Passive Investing in MHPs

Maria Horton, Newport Pacific – CO,
Jefferson Lilly, Park Street Partners, Park Avenue Partners – CO

If owning and managing a MHP/LLC seems like it would require more time than you have or be outside your skill set, you might consider being involved in the MH industry as a passive investor. Hear from COs who manage dozens of communities owned by groups of investors.

3:45 – 5:15 p.m.

Valuation of MHPs

Ben Braband, Saddleback Valley Communities – CO,
Steve Case, Military Homes – CO,
Jefferson Lilly, Park Street Partners, Park Avenue Partners – CO

Valuing an income stream by applying a cap rate to NOI is pretty straightforward. What, however, are realistic revenue and expense estimates, cap rates, or estimate of value of vacant lots in MHP/LLCs? What about Park Owned Homes, rented or under L-O contract, or raw land that could be developed into MH lots?

Workshops in Room #2

9:00 – 10:30 a.m.

Self Storage

Steve Case, Military Homes – CO,
Paul Chase, Iron Horse Properties – CO,
Bob Love, Love Properties – CO

If tenants who don’t have to be reminded to cut their grass or pressure wash their home, or who don’t call about maintenance issues, sounds attractive to you, perhaps there’s an investment in a self-storage facility in your future. How does self-storage compare to MHP/LLC ownership, management, valuation, and resale?

10:45 a.m. – 12:15 p.m.

Technology In Communities

John Hemelgarn, Rent Manager,
Randy Newby, Community Technology Services

Attend this workshop to hear about the latest and greatest capabilities, features, and options of one of the leading MHP/LLC property management software programs. Basic concepts and advanced features will be covered. Security camera installation and maintenance, IT support, and audio video systems.

2:00 – 3:30 p.m.

Community Liability Issues – Service and Emotional Support Animals, Emergency Preparedness, Storm Shelters

Kurt Kelley, Mobile Insurance,
Gene Norman & Brad Huffines, WeatherCall,
David Roden, Mountain View Estates – CO,
Kim Shultz-Rainford, Hardrock Park – CO

What are the “gotchas” in MHP/LLC insurance coverage which you may be overlooking? What are your alternatives when a resident says your pet policy doesn’t apply to his emotional support pig or pit bull? Can a tornado/storm
shelter pay for itself? What can you do to make your MHP/LLC residents feel better about dangerous weather?

3:45 – 5:15 p.m.

RV Parks

Heather Blankenship, Colliers International – CO,
David Gorin & Jayne Cohen, Gorin + Cohen Consulting Group

Another seemingly attractive alternative to MHP/LLC ownership and management is rental of sites to folks who drive $500,000 motor homes. Some of the nation’s most knowledgeable RV park feasibility consultants and owner/operators will talk about the pros & cons of this interesting, and possibly lucrative, investment alternative.