Enjoy 4 Special Pre-SECO Workshops Tuesday, October 10

John Hemelgarn

Rent Manager – Basic (8:30 AM – 10:00 AM)
Introduction to Rent Manager

New to Rent Manager, or thinking about switching platforms? In this introductory workshop, we’ll cover all of the best beginner tips and tricks, and show you a little bit of everything Rent Manager can do for you and your operation. From complete and easy management of your accounting processes, to marketing your vacant lots with a few simple mouse-clicks, Rent Manager is your foundation for continued success and sustained growth. Join us to see what Rent Manager can do for you!

John Hemelgarn

Dawn Highhouse

MHVillage (10:15 AM – 11:45 AM)
A Sales Lead is a Terrible Thing to Waste: How to Close More Online Sales in Less Time

According to Forbes Magazine, businesses waste 71% of their sales leads. Do your managers and sales staff know the best ways to close internet leads? Dawn Highhouse, Vice President of Customer Relations at MHVillage.com will walk you through simple techniques for maximizing your online leads and turning them into sales. From the moment the lead hits until the deal is closed, she’ll give you what you need to make the most out of your advertising. Learn about internet lead response times, nurturing important leads and the best times and the best ways to contact manufactured home buyers.

Biography of Dawn Highhouse
Vice President, MHVillage.com

Dawn Highhouse joined Datacomp Appraisal Services in 1999. In 2004 Datacomp leveraged their manufactured housing expertise to develop MHVillage (www.MHVillage.com), MHI’s only endorsed national listing website. Today MHVillage is the industry’s largest and most active website with over 26,000 manufactured home listings and more than 1.5 million visitors each month. Dawn travels the country speaking with manufactured housing professionals on internet and digital marketing strategies.

Dawn Highhouse
www.MHVillage.com
toll free: (800) 397-2158
direct: (616) 988-4259

John Hemelgarn

Rent Manager – Advanced (1:00 PM – 2:30 PM)
Introduction to Rent Manager

Make the most of your Rent Manager experience. We’ll show you all the tips, tricks and insider-secrets to streamline your daily processes with Rent Manager. We want to make sure that you’re taking full advantage of the many features and functions of this robust platform. Join us for this valuable workshop, if you’re already familiar with the Rent Manager program’s main functionalities and are ready to take your operation to the next level.

John Hemelgarn

Spencer Roane

Lease Option (2:45 PM – 4:15 PM)

The meltdown of the U.S. financial markets in 2007-2008 effectively wiped out conventional chattel financing of manufactured homes (MHs) in land lease communities. The S.A.F.E. and Dodd-Frank Acts of 2008 prohibit seller financing of MHs without Mortgage Loan Originator (MLO) and Mortgage Broker (MB) licenses, and all associated disclosures. Lease-with-Option-to-Purchase (L-O) is an acceptable alternative in many states for community owners (COs) to sell MHs.

Spencer will review his firm’s use of L-O over the past 25+ years to sell new and used MHs in his four communities in Ga. and Tx. As such, he will relay information from attorneys and regulators regarding the legal basis for L-O transactions, review examples of the structure of a L-O transaction, provide sources of information and copies of contracts, discuss pre-qualification of applicants and underwriting, review default rates, compare new vs. used MH sales and less expensive vs. more expensive MH sales, review common misunderstandings about L-O transactions, and discuss how COs might use L-O transactions in conjunction with conventional chattel financing.

Spencer Roane

The 2017 SECO Website is Sponsored by:
MHVillage.com

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