Wednesday, October 14, 2015

7:30 a.m.

Registration Opens

8:30 a.m. to 8:45 a.m.

Welcome and Introductions

Moderator: Steve Case

8:45 a.m. to 9:45 a.m.

Session 1: Lessons Learned

Speakers/Panel Participants:
Ken and Katie Hauck, Hauck Homes, Inc.

Discuss the lessons they learned and the mistakes they made as this couple grew from one community with only 77 sites to now owning 12 communities with just over 1700 sites. Community Owners will hear practical advice about how to the issues and challenges facing our industry. You will leave this session with tips for avoiding some of the mistakes they made along their dramatic growth curve.

9:45 a.m. to 10:00 a.m.

Tying It All Together

Speakers/Panel Participants:
David Protiva, Sterling Acceptance Corp

How each session learned at SECO 2015 will give a complete overview of the Community Owners options.

10:00 a.m. to 10:30 a.m. - BREAK IN VENDOR AREA

Learn about the newest technologies in the marketplace today. These suppliers will help you find the programs, products and services you need to run your communities more efficiently and profitably. Talk with them directly and let them create a solution that works for your specific needs.

10:30 a.m. to 11:15 a.m.

Session 2: Community Series Homes

Hear from several manufacturers who will explain the highlights of their community series homes and Tornado Storm Shelter. The experts will be on hand to show you through the homes that will be on display during the lunch hour. Hear from Riverbirch Homes, Schult, Champion Homes and Survive-A-Storm Tornado Shelter Representatives.

11:15 a.m. to 12:00 p.m.

Session 3: Selling New Homes in Communities

Moderator: Spencer Roane, Pentagon Properties

Speakers/Panel Participants:
David Voss, Lead-M Companies
David A. Roden, Mountain View Estates

Filing vacant sites increases cash flow and community value. Repo homes are old and expensive. New homes upgrade communities, have a one-year warranty, include lots of new, eye-catching attractive features, are appealing to buyers, and result in lower default rates than used homes. Panel members will discuss all aspects of in-community home sales, including configuration of homes, costs, marketing, and seller financing.


12:00 p.m. to 2:00 p.m.


“State of the Industry” & Visit Exhibitors
Moderator: George Allen, COBA7®

Enjoy a lovely lunch outside amongst several community series manufactured homes. Hear industry guru, George Allen, talk about the state of the MH Industry and numbers that make successful communities work. Added feature “Watch Out! Here Comes the 4th Consolidation Wave!”

2:00 p.m. to 2:30 p.m.

Session 4: The Pros & Cons of Water Meter Automation

Speakers/Panel Participants:
Trent Kjell, AB&T Water Management

Two water meter companies will talk about the reasons to invest, and the payback, of water meter automation.

2:30 p.m. to 3:00 p.m.

Session 5: Improving Your Communications With State & Local Officials

Speakers/Panel Participants:
Jay Hamilton, GMHA
Tabitha DuPrist, Tax Commissioner for Worth County, GA

Learn how your state manufactured housing association can help you by: Lobbying for reasonable, non-discriminatory, federal, state, and local laws
Assistance with promoting the benefits of factory-built home ownership to consumers and much more.
Then, we will hear from County Officials who will address how community owners can work with local county government to achieve a WIN/WIN for all.

3:00 p.m. to 3:15 p.m. - BREAK IN VENDOR AREA

3:15 p.m. to 4:15 p.m.

Session 6: How to Use Private Equity to Buy or Infill Properties

Speakers/Panel Participants:
Steve Case

Steve will explain proven strategies used to tap into private equity which can be a game changer if you have limited capital to fill your properties with homes. These strategies are powerful when used with an investor’s Roth IRA.

4:15 p.m. to 5:00 p.m.

Session 7: Tips, Tricks and Traps of Rehabbing Mobile Homes in Your Community

Speakers/Panel Participants:
Michael Power, MHC Investor Services

The lessons learned by Michael Power of MHC Investor while he managed the Re-Hab of over 1,000 mobile homes in the past 12 years.  Recently Michael has managed the Rehab and Re-Leasing of 60 homes in just 7 months in his 300 site Atlanta area MH Community. This will be a short presentation,  handout materials and substantial time for Q&A.

5:00 p.m. to 7:00 p.m.

Networking and Reception + Model Home Open House

Meet the State Association Executives from your state. Tour the community series homes on display and network with fellow community owners and managers.

Thursday, October 15, 2015

9:00 a.m. to 9:15 a.m.

Welcome and Introductions

Moderator: Steve Case

9:15 a.m. to 10:00 a.m.

Session 8: Understanding the Current Environment for Buy/Sell Opportunities

Moderator: Bob Love, Love Properties

Speakers/Panel Participants:
Maxwell Baker, Lee & Associates
Michael J. Nissley, CBRE
Curt Baker, Marcus & Millichamp
Chris San Jose, Yale Realty & Capital Advisors

10:00 a.m. to 10:15 a.m. - BREAK IN VENDOR AREA

10:15 a.m. to 11:00 a.m.

Session 9: Breakout Pods

Pod 1: Obtaining Titles to Abandoned Homes
Learn the steps involved to obtain abandoned homes, whether within your community for elsewhere. This session will weigh the risks and the benefits to community owners.
Presenter: Lamon Warnock

Pod 2: Marketing Online in 2015 – Tying it all Together
We’ll cover all aspects of establishing an effective online marketing strategy in 2015 and beyond, using the latest technologies and platforms to deliver your marketing message.
Presenter: Bob Stovall, Orange Cat Productions, LLC

11:00 a.m. to 12:00 p.m.

Session 10: Turning to Lemons Into Lemonade: Profiting From the New Manufactured Home Appraisal Rules

Presenter: Darren Krolewski, DataComp / MH Village

The Consumer Financial Protection Bureau (CFPB) now requires that consumers who finance most manufactured homes be provided with an independent, third-party home valuation three days before closing the loan. The rule applies to both new and pre-owned manufactured homes financed with either real estate mortgages or chattel loans.

“Turning Lemons Into Lemonade: Profiting from the New Appraisal Rules,” to help you understand to what homes and loans these new rules apply, the new valuation products created to comply with these new rules, and how the new regulatory requirements can actually help you sell more homes. Don’t be caught unaware of the impact the new appraisal requirements will have on your business. Learn how to turn “lemons into lemonade” and put the new regulations to work in your favor.


12:00 p.m. to 1:00 p.m.


Model Home Open House

1:00 p.m. to 1:45 p.m.

Session 11: Exciting New Lender Developments for Communities and Home Sales

Moderator: David Provita

Speakers/Panel Participants:
Larry Matthews, President of American Commerce Bank
Jerry Bretton, Mountainside Financial

Successful filing of vacant lots in communities/ LLCs involves attractive financing to acquire homes coupled with either seller financing (eg – lease option) or conventional loans for the home buyers. This session will cover two of those necessary components: a very attractive program involving conventional financing of the home buyers, eliminating the need for seller-financing.

1:45 p.m. to 2:30 p.m.

Session 12: Exciting New Lender Developments for Communities and Home Sales

Moderator: Steve Case

Speakers/Panel Participants:
Cole Phillips, Phillips Investment Properties

Many successful operators have changed their strategy to rental homes vs. home sales due to customer demand.  Tim and Cole have generated huge profits from rental homes in over 30 communities.  Learn what systems must be in place before you rent the first home.  They will also discuss several key aspects of their operations that minimize turnover and repairs.  This session is a must if you are looking for ways to maximize the profit potential of your community.

2:30 p.m. to 3:00 p.m.

Wrap-Up and Grand Prize Drawing

(You must be present to win)

3:00 p.m. to 3:15 p.m. - BREAK